Web Performance

We review how your website loads, responds and behaves across key pages. The audit highlights what affects speed, stability and overall performance, along with clear recommendations.

Each audit follows a specific checklist built around your site type — brochure, e-commerce, LMS, WordPress or custom app — covering the metrics most relevant to that context. Where your goals are specific (improving checkout speed, reducing bounce on a key landing page, fixing a Core Web Vitals failure affecting search rankings), the audit is aligned to those outcomes directly. Before we begin, we confirm the scope with you so the checklist reflects both the pack and what actually matters to your business.

We analyse loading speed, responsiveness and how quickly content becomes usable. We also look at real user experience, not just technical scores.

Free tools give you a single perspective. We analyse your site using over 8 different tools — a combination of industry-standard platforms and custom-developed solutions — which gives us a far more complete and accurate picture of what’s actually happening. Beyond the breadth of tooling, we don’t just hand you a score and a list of flags. We explain why a problem exists, how serious it is in the context of your specific stack, and exactly what to do about it. A slow LCP on a WooCommerce store has entirely different root causes than the same score on a custom-built web app — and a different fix. Every finding is interpreted in the context of your setup, traced to its source and delivered in a prioritised report your team can act on without needing to decode raw tool output.

You receive both. The findings are explained clearly, along with practical steps you can apply without needing advanced technical knowledge.

Yes — we account for this explicitly. Every recommendation is labelled by the level of technical skill required. A significant number of performance fixes can be made directly through your CMS, plugin settings or hosting control panel without writing any code — image format changes, caching configuration, script deferral and similar. Where budget allows, we can apply smaller fixes ourselves during the audit with your permission, so you’re not left with a long to-do list for every item. Where development work is needed beyond that, we document it precisely enough that you can brief a freelancer or agency without ambiguity.

Most performance audits are delivered within 6 business days, depending on the scope and number of pages reviewed.

This service focuses on identifying issues and providing clear direction. We can support implementation separately if needed.

In a short answer: Common signs include slow loading, high bounce rates and users leaving before the page fully loads. The audit helps confirm what’s happening and why.

But in reality, the impact is measurable across three areas. Search rankings: Core Web Vitals are a confirmed Google ranking signal, so a poor score directly affects organic visibility. Conversions: load time has a well-documented relationship with bounce rate and purchase completion — even a one-second improvement to LCP on a product page has a meaningful effect on revenue. User trust: slow, unstable layouts signal poor quality to visitors before they’ve read a word of your content. We frame findings in terms of these business outcomes, not just technical metrics.

No. The audit is read-only — we measure and profile your site using external tooling and browser profiling without making any changes. Your site continues operating normally throughout and your visitors are unaffected. Where budget allows and you give explicit permission, we can apply small, low-risk fixes directly during the audit — things like image optimisation, caching configuration or script deferral — so you see immediate improvements alongside the full report. Nothing is changed without your approval first.

Yes — for a thorough audit we require FTP access, wp-admin and database access. This allows us to go beyond what’s visible from the outside and identify root causes at the code, configuration and database level rather than just flagging symptoms. All access is handled securely, used strictly for audit purposes, and we recommend creating a temporary read-only account where your hosting environment supports it. We’ll send you a clear access checklist before we begin so there are no surprises.