Last updated: 16 Aug 2026
This policy explains what gets stored on your device when you visit perrfect.site, what it is used for, and how to change your mind at any point.
How consent works here
Nothing beyond the strictly necessary runs until you accept it. Analytics cookies and embedded third-party content stay dormant while the banner is open, and they load only after a positive choice. Closing the banner without accepting counts as a refusal.
Withdrawing consent is as easy as giving it. Use the cookie settings link in the footer, and the choice takes effect immediately.
Strictly necessary
These are required for the site to function and cannot be switched off.
| Cookie | Purpose | Duration |
|---|---|---|
| [cookie_consent] | Stores which categories you accepted, so the banner does not reappear on every page | [12 months] |
| [wordpress_logged_in_*] | Set only for logged-in administrators. Never set for ordinary visitors | Session |
Analytics
Independent Analytics
Site statistics are collected primarily through Independent Analytics, a WordPress plugin that runs entirely on this server.
No cookies are set. No data leaves the site, because measurement happens in the same database that serves the pages. Repeat visitors are recognised through a generated identifier rather than by storing an IP address or anything else that identifies a person.
This is the default measurement, and it works whether or not you accept anything.
Google Analytics
Google Analytics runs alongside it and only with consent. It provides comparison data and the acquisition reporting that the first-party tool does not cover.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes one visitor from another | 2 years |
| ga[container-id] | Maintains session state for the property | 2 years |
Data collected through Google Analytics is processed by Google and may be transferred outside the United Kingdom and the European Economic Area under the safeguards Google applies as a processor. IP addresses are handled according to Google’s current documentation for the property type in use.
Declining analytics does not reduce anything on the site. Pages behave identically.
Booking widget
The appointment booking widget is provided by Google and loads only after consent is given. Once loaded, Google sets its own cookies for the purposes described in Google’s own policies, and PerrfectSite has no control over their content or duration.
Booking a call is also possible without loading the widget. Email [email protected] and a time gets arranged directly.
Managing cookies in your browser
Browser settings allow cookies to be blocked or deleted independently of anything on this site. The relevant controls sit under privacy or site data settings in every major browser.
Blocking all cookies will stop the consent banner from remembering your choice, so it will appear on each visit. That is a limitation of the mechanism rather than an attempt to wear anyone down.
Changes to this policy
Any change to the tools listed here updates this page, and the date at the top changes with it. Material changes reset the consent banner so choices can be made again against accurate information.
Contact
Questions about this policy, or a request relating to personal data, can go to [email protected].