Case studies from Perrfect Team

Case study: vE Business Empowerment

Four sub-brands, one site people can
actually navigate

vE Business Empowerment sells corporate learning in Switzerland, across Learning as a Service subscriptions, consulting, content production, studio work, HR administration, academy programmes, and events. Four sub-brands sit under one group. Content runs in more than one language.

None of that was the problem. The problem was that a visitor could not tell where they were, what was on offer, or which service solved the thing they came for.

PerrfectSite handled content management, UI and UX design, implementation, and ongoing maintenance. The work was structural before it was visual, because no amount of design fixes a site whose content has no shape.

Services:

Website Redesign Web performance optimiztion Content Architecture Maintenance

The Challenge: Conversion rates & content structure

est. 2024

A learning provider with a dozen services faces a specific failure. Every service is legitimate, every one has an internal owner who wants it visible, and the site ends up as a flat list of everything with no route through it.

The consequence shows up in behaviour rather than aesthetics. An HR manager looking for compliance training and a chief executive looking for leadership development need different paths, and a flat list serves neither. Subscription packages competed for attention with individual services, so a visitor could not tell whether to buy a plan or commission a project.

Four sub-brands multiplied the confusion. Each one is a real entity with its own purpose, and each was explaining itself independently, which left visitors unsure whether they were dealing with one company or several.

Language added a further layer. Content existed in mixed German and English, sometimes on the same page, which made the offer feel unfinished to a Swiss audience that reads both and expects consistency.

Structure the offer so the right visitor finds the right service.

Services needed grouping into a small number of families a visitor could hold in their head, rather than a list that requires reading in full to understand.

Each audience needed a recognisable entry point. An executive, an HR professional, and a service provider arrive with different problems, and the site had to acknowledge that early rather than expecting each to translate a service list into their own situation.

The four sub-brands needed a single explanation showing how they relate, so the group reads as deliberate structure instead of overlapping companies.